When you think of “being connected,” what pops into your head? For most people, they probably think of their smartphone. According to Statista, 51.53% of web traffic worldwide is mobile, which means more than half of all the internet users in the world are using their mobile devices to search, browse, and stay up-to-date.
If you are looking to expand your brand or business, you cannot ignore the fact that mobile users are dominating web traffic. Is your website set up to serve mobile users or are you missing out on half of your potential followers and leads?
Why Mobile Matters
For most brands and businesses, having a mobile-friendly website should be as obvious as being on social media. Actually, it’s because of social media accounts that you should have a mobile-friendly website. We have had discovery calls with clients who mainly market on Instagram, yet their website is designed for desktop users; they are not at all thinking about their mobile-user’s experience. So while you may have a lot of social media followers who love your feed, you are likely losing conversions by failing to set up for mobile use.
Who Needs to be Mobile-Friendly?
Considering our smartphones allow us to do so many things, from asking questions to online shopping, all businesses should be taking steps to ensure their website is mobile-capable. Otherwise, not only are you missing out on customers, but you’re actually turning away customers.
This is especially true for influencers and affiliate marketers who have built up their brand and following on social media. Common apps like Instagram, Twitter, SnapChat, and TikTok were all designed to be used on smartphones. If you are using any of those channels to lead viewers to your website, you better make sure your website is mobile-friendly. In fact, your mobile presence may arguably be more important than your desktop website.
What Does Mobile-Friendly Actually Mean?
After talking about why it’s important to be mobile-friendly, you might be wondering what that actually means. Mobile websites should be:
- Quick to load
- Easy to read and navigate
While your mobile website should stay cohesive with your desktop site, it should not be an exact replica. Consider the key differences between desktop and mobile, specifically the smaller screens and touch input. These factors will help you make the right tweaks so that mobile users can have a great experience on your website and convert into leads, followers, and customers.
Even though most web users are on their phones or tablets, reports on web usage have shown that desktop users will spend more time on websites than their mobile counterparts, and mobile conversion rates are lower than desktop when it comes to retail. This is probably due to the fact that most brands and businesses are not stepping up their mobile game. Soon, though, having a mobile-friendly will be essential for all brands and businesses. Mobile usage is constantly increasing and users are leaving desktop behind. There is no better time than now to make sure your website is mobile-friendly.
At Sidewalk Marketing, we do a lot more than make pretty websites. We’re here to make sure your website is accessible to everyone so that you can maximize your brand and grow your business. Tell us about your website goals today and we’ll get your online presence set up for success.