What is an “Ideal Customer”, Actually?

What is an “Ideal Customer”, Actually?

A friend recently shared with me about a commercial they didn’t like. They said, “I don’t relate to this commercial at all. I don’t understand it, and it makes me not want to use this service.”  My response? “Well… I don’t think you’re the target market for this...
Stop Making Me Interact With You

Stop Making Me Interact With You

One of the rising trends of 2023 that has now become a norm is forcing customers to interact with the brands they are thinking of buying from…and I hate it. I have seen this all over Instagram and email. A post or email will tease you with information and say, “If you...