Trudy Health
Concept Branding • Copywriting • Web Design
Trudy Health is a beginning-stage concept for a supplemental spending account for healthcare services. Its founder wanted to create a conceptual brochure that could be shared with investors and memberships.
Our main objective was to present the concept’s value proposition in a pleasing and digestible way.
We created a placeholder logo and used a lighter color scheme that could later be expanded into a people-oriented brand. One of the original values of the project was to promote men’s healthcare, so we used images geared toward that goal.
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