Expecting Rainbow

Branding  •  Website Design  •  Copywriting

Expecting Rainbow is a podcast about navigating life after pregnancy and infant loss.Rainbows are often referred to as pregnancies and babies born after a loss, so we decided to choose muted pastel colors as a way to acknowledge both the joy and grief associated with the experience of loss. For the logo, we incorporated angel wings, rainbows, and sunshine, to represent all the babies born to parents: sunshine babies (babies born prior to loss), angel babies (babies who died in the womb or shortly after birth), and rainbow babies (babies born after a loss).Listeners are able to find all the episodes and listen to the directly through the website. There is plenty of room for the website to expand as the brand grows.

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