Stop Making Me Interact With You

Stop Making Me Interact With You

One of the rising trends of 2023 that has now become a norm is forcing customers to interact with the brands they are thinking of buying from…and I hate it. I have seen this all over Instagram and email. A post or email will tease you with information and say, “If you...
Black Friday Thoughts

Black Friday Thoughts

I’m curious – was anyone else overwhelmed by Black Friday this year? I ask this because I am not a dedicated Black Friday shopper. I hate shopping in person. In college, I went once but only because a friend dragged me out at 4 am to go to a bunch of stores....
3 Ways to Clean Your Email List

3 Ways to Clean Your Email List

On December 1st, Google and Yahoo went through some major updates. Some of those updates included deleting old email accounts that hadn’t been used in 2+ years. Why is this important? Because if you’re using email marketing as a strategy for your business, you need to...