What is an “Ideal Customer”, Actually?

What is an “Ideal Customer”, Actually?

A friend recently shared with me about a commercial they didn’t like. They said, “I don’t relate to this commercial at all. I don’t understand it, and it makes me not want to use this service.”  My response? “Well… I don’t think you’re the target market for this...
Stop Making Me Interact With You

Stop Making Me Interact With You

One of the rising trends of 2023 that has now become a norm is forcing customers to interact with the brands they are thinking of buying from…and I hate it. I have seen this all over Instagram and email. A post or email will tease you with information and say, “If you...
Black Friday Thoughts

Black Friday Thoughts

I’m curious – was anyone else overwhelmed by Black Friday this year? I ask this because I am not a dedicated Black Friday shopper. I hate shopping in person. In college, I went once but only because a friend dragged me out at 4 am to go to a bunch of stores....