Your website may be one of your most underutilized tools. Evaluating or auditing your website is a valuable practice to integrate into your workflow at least twice a year. Audits ensure your website is optimized, provides a great user experience, and clearly communicates what you do and why people should want to work with you.

For this month’s action item, we challenge you to ask a friend or family member (preferably someone who doesn’t know much about your business!) to do a quick audit of your website. Ask them to look through your website and see how they would answer these three questions about your business:

  1. What do I do and what do I offer?
  2. How do customers or clients reach me to work with me?
  3. Why will working with me make someone else’s life better?

If they have difficulty answering any of these questions, this is a good indicator your website needs some tweaking. For example, if the what is unclear, imagine yourself in your actual ideal customer’s shoes. Consider what language and words may better relay what it is you do that connects with this customer. Is this language quickly visible on your home page?

Figuring out why your website isn’t working is also a whole task in and of itself. After all, it’s difficult to fix something if you don’t know which part is broken. Rather than spend your time trying to mimic your competitor’s website or doing what you think you should be doing, why not get a professional’s eyes on your website? Our website audit services are an easy way for you to get an actionable list that is personalized to how you can improve your website. In our report, we will tell you exactly what is working, what’s not, and why the changes we recommend will support the conversion goals you have. Then, you can implement the changes to your website on your own or use your audit as credit toward our web maintenance services!

Whether you are a new business, a young business, or a scaling business, we know that your time is too valuable to spend all on your website. Ensure your website is supporting your business goals by scheduling a website audit with us.